About Me

I’m Ariel Martinez — a WordPress Developer and Digital Production Specialist with 5+ years of hands-on experience building websites, WooCommerce stores, and automation workflows for businesses across the US, Canada, and Mexico.
I work remotely through my own studio, PandA Dev Lab, delivering clean, fast, and results-driven websites. I’m bilingual in English and Spanish, detail-oriented, and committed to clear communication throughout every project.

How I Work

I approach website management with a practical and organized mindset. Rather than making unnecessary changes, I focus on understanding how a site is structured, identifying potential issues early, and applying improvements that support long-term maintainability.

My workflow typically includes:

  1. Discovery — understand your goals and business needs
  2. Design — Figma mockups before writing a single line of code
  3. Development — WordPress, Elementor, WooCommerce, or custom HTML/CSS/JS
  4. Launch — deployment, DNS, analytics, and SEO setup
  5. Support — ongoing maintenance and optimization

Background & Skills

I am bilingual in Spanish and English, which allows me to collaborate effectively with diverse teams and audiences.

Clean Code
WordPress & WooCommerce


Automation & API Integrations (n8n)

UI/UX Design (Figma)